A work of art has the power to transform the space in which it hangs. Indeed, an original work of art on canvas has an unmistakable gravitas and charisma that retains something of the artist’s energy and passion in creating it. The texture and technique can be viewed and appreciated in the minutest of detail. Like a hand-written manuscript or piece of original music. Something of the creator vibrates off the canvas, for all time.
These are unique events of spontaneous creativity that cannot ever be recreated in exactly the same way. This is why good and great art is afforded such high value. Whilst such rareness and originality come at a cost, it has an ability to retain its worth and even appreciate in value.
Reproduction of art in print form has been around for a long time. And while a reproduction can be a fraction of the original art price tag, the quality of the printed work is subject to compromise from the capacity of the printer to do justice to the original imagine as recorded as a photographic image; assuming that the photographic images is also of good quality, properly lit, and of high resolution, till recently, that image has been in the hands of an ink-based print processor.
Traditional 4-colour offset print process is literally that, only a blend of 4 colours, cyan, yellow, magenta & black applied by separate rollers onto metal plates, and transferred onto paper. In a print, the infinitesimal spectrum of colours with which artists paint, has to come from a machine mix of a simple quartet. In addition, the minute detail is subject filtering through what are called screen plates; a process that reduced tone and detail to a series of dots up to a maximum of 300 dots per square (DPI).
Paper quality has also increased. UV resistance has improved. and the turnaround time is infinitely shorter.
We are now well into the era of high-quality affordable art printing. The degree of technology has been refined and rendered more robust than ever imagined 20 years ago, when I first started out as a burgeoning artist. My search for the best possible results has led me into a working partnership with one of the finest high resolution, digital printers in Europe.